Selected Work.
Case studies from 18+ years of designing products for global brands across fintech, healthcare, AI, and enterprise sectors.
Voicecake.io AI Voice Platform
Built a production-grade AI voice platform from inception to 20,000+ monthly calls, powering autonomous multilingual phone agents across 39 languages for hospitality, healthcare, and enterprise.
DWP - Fraud & Error Benefit System
Led user research and interaction design for a critical government benefit fraud and error system, achieving full WCAG 2.2 compliance while reducing development rework by 35% through prototype-driven validation.
AWS - LOTI Data Skills Platform
Led design for a joint venture SaaS platform between AWS Institute and LOTI London, enabling 33 London boroughs to recruit, train, and share data talent for evidence-based decision-making, transforming how local government approaches data skills development.
HSBC Business Banking Platform
Led UX transformation of HSBC's business banking platform serving UK enterprises, managing 12 designers across UK and India to redesign legacy systems affecting billions in deposits.
Praxia Bank
Led the UX design for Greece's first and only challenger bank, creating a new paradigm for mobile and web banking backed by Atlas Merchant Capital.
Later Life Mortgages
Designed a high-stakes, two-sided financial service for vulnerable customers aged 55-88 while simultaneously building Nationwide's first cross-team responsive design system.
Style.com
Led IA and service design for Condé Nast's entry into luxury e-commerce, creating seamless experiences for high-end fashion customers including Chanel, Louis Vuitton, and Gucci.
Vogue & GQ Digital
Created a shoppable tray feature for Vogue and GQ digital magazines, allowing readers to purchase products while maintaining an immersive reading experience.
User-Centric
Every design decision starts and ends with the user's needs.
Data-Driven
We use analytics and insights to validate our assumptions.
Scalable
Building systems that grow with your business, not against it.
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