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2019Mobile Banking
Praxia Bank
Led the UX design for Greece's first and only challenger bank, creating a new paradigm for mobile and web banking backed by Atlas Merchant Capital.
ClientEY-Seren / Praxia Bank
RoleLead Principal UX Design Consultant
Duration2019
ServicesUX Research, Design Sprints, Design Systems, Team Leadership
The Challenge
Without an established presence in Greece, we had no existing customers to recruit for research. We needed to understand the Greek banking market from scratch while delivering a world-class mobile and web banking experience that could compete with established players.
The Solution
Introduced 5-day design sprints to align disconnected teams around user needs. Conducted extensive field studies including guerilla research, customer interviews, and empathy mapping. Created detailed personas and journey maps. Built a comprehensive design system for responsive web and native mobile applications.
Mobile BankingDesign SystemsDesign SprintsUX Research
The Outcome
"Successfully launched Greece's first challenger bank with aligned, cohesive design across web and mobile. Created a scalable design system for future development and established new standards for user experience in the Greek financial sector."
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