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2014-2015E-commerce
Style.com
Led IA and service design for Condé Nast's entry into luxury e-commerce, creating seamless experiences for high-end fashion customers including Chanel, Louis Vuitton, and Gucci.
ClientCondé Nast
RoleLead IA / Service Design Consultant
Duration2014-2015
ServicesInformation Architecture, Service Design, Visual Design
The Challenge
Fashion e-commerce sites struggle with cluttered, cumbersome navigation. We needed to create a modern, premium experience matching the sophistication expected by luxury brand customers while solving complex IA challenges.
The Solution
Conducted competitor analysis of ASOS, Net-a-Porter, and other fashion sites. Used card sorting and tree testing to create intuitive navigation architecture. Designed with generous white space, monochrome typography, and magazine-style layouts. Created the "cloud" saving feature based on user research.
Information ArchitectureE-commerceLuxury FashionVisual Design
The Outcome
"Successfully launched Condé Nast's first major e-commerce platform with intuitive navigation for complex fashion catalogues. The "cloud" feature became a major differentiator. Platform later acquired by Farfetch."
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