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2014-2015Digital Publishing
Vogue & GQ Digital
Created a shoppable tray feature for Vogue and GQ digital magazines, allowing readers to purchase products while maintaining an immersive reading experience.
ClientCondé Nast
RoleProduct Designer / Senior UX Consultant
Duration2014-2015
ServicesProduct Design, User Research, Prototyping
The Challenge
Enable commerce within digital magazines without interrupting the premium reading experience. Users needed to shop seamlessly while remaining engaged with editorial content.
The Solution
Designed a two-tier shoppable tray system: mid-height tray for browsing while reading, full-screen mode for focused shopping. Conducted guerilla testing in London and Oxford, plus user interviews with incentivized subscribers. Used Gestalt principles for product grouping.
Digital PublishingProduct DesignUser ResearchiPad Apps
The Outcome
"Created seamless integration between editorial content and commerce. Maintained premium reading experience while enabling purchases. Developed reusable patterns for future magazine apps validated through unmoderated usability testing."
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